Grass Fed isn’t always grass finished, but grass finished is always grass fed?! 

Now there is a sentence that will confused you!

In Australia, grass-fed beef has risen in popularity as consumers become ever more discerning about where their meat comes from, how it is produced, and how it may impact their health.  

Unfortunately, despite these positive trends in consumer behaviour, Australian labelling laws allow for a confusing and misleading representation for what ‘grass-fed’ truly means.